Gifts Today magazine

Full steam ahead for Widdop & Co

Visitors to Hall 4 at Spring Fair were wowed by the spectacular life-sized Santa Express steam train on the company's stand

Hundreds of passers-by couldn’t help but stop for a selfie with the 21-foot locomotive or a peek inside the engine carriage to see the crackling fire. Complete with real steam and sound effects, the Santa Express’ appearance at Spring Fair was nothing short of magical.

‘We had people knocking on it and stroking it in disbelief,’ says Head of Independent and Export Sales, Dan Illingworth. ‘It became a huge talking point with people coming from all over the NEC to have a look. The number of people asking if they could buy one for themselves was incredible.’

The Santa Express train has now arrived back at Widdop and Co's
showrooms in North Manchester, complete with an additional carriage to stand at a staggering 36 feet (11 metres). Accompanied by a life-sized train station filled with 1200 exclusive products in seven beautiful themes, Christmas 2019 is bigger and better than ever before at Widdop.

The Santa Express showroom is now open until the pre-order deadline on 22 March. Book your visit to ride the Santa Express now HERE

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