Gifts Today magazine

Gemma cease trading

After 34 years as a leading licensed greeting card company, the Andover-based licensed greeting card, giftwrap and partyware company has announced it is to cease trading

Gemma International are to cease trading – MD Amanda Parkin has written to their agents informing them of the licensed greetings company’s impending closure. The directors of the Andover-based company, who have been in business for 34 years, are seeking a Creditors Voluntary Liquidation with all creditors, who include suppliers, retailers, and licensors, involved in the process.

In Amanda’s letter on Friday, May 31, she said: 'It is with great regret that I am writing to inform you that Gemma International has announced that it will cease trading. The Directors have resolved to put the Company into an insolvency process known as a Creditors Voluntary Liquidation. It is likely that Rachael Wilkinson and Zelf Hussain of PwC will be appointed as liquidators after the meeting of the company’s creditors has taken place.'

It’s understood June 11 is when creditors have been asked to respond by, before Pricewaterhousecoopers can be appointed as liquidators and the next steps in the procedures will take place.

Gemma were set up in 1984 by Lindesay and Margaret Rudd-Clarke, parents to Amanda and licensing director Tim Rudd-Clarke, after they moved on from the toy shops they founded in 1977 and diversified into cards and wrap. Over the years their licensing portfolio grew and currently includes Pokémon, Peppa Pig, PJ Masks, Mr Me & Little Miss, and Super Mario as well as their own Gem Fairies brand across cards, gift packaging and party ranges, alongside The Studio By Gemma brand that was launched last year aimed at independent retailers.

They have spent the past year trying to save the company by cutting costs, including significant staff losses, and appointed PwC to try selling the business, but to no avail.

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