Gifts Today magazine

Gemma to partner with Miraculous Ladybug

Gemma International are pleased to confirm a partnership with Bulldog Licensing to launch a new range of licensed cards, gift packaging and partyware for Miraculous Ladybug

For the uninitiated, Miraculous Ladybug is a French CGI action/adventure animated series produced by Zagtoon and Method Animation. The series features two Parisian teenagers, Marinette Dupain-Cheng and Adrien Agreste, who transform into the superheroes Ladybug and Cat Noir, respectively, to protect the city from supervillains.

Miraculous Ladybug is a hit TV show in 80+ countries, broadcast on Netflix in the US and The Disney Channel and POP TV in the UK, not to mention a huge following on Youtube and social media. The show has a very strong following in the UK market, getting amazing reviews from the public, and has similar strong ratings in all the territories it's airing in. The brand has attracted over 200 international licensees, with Bandai as their master toy partner, and over 3,000 products in development.

Licensing Director Tim Rudd-Clarke is pleased to have discovered this new superhero brand: 'We first discovered Miraculous Ladybug in Las Vegas a few years ago and we have been keeping a close eye on her ever since. The brand has been growing at a great rate of knots, and gaining traction across multiple platforms, and it’s no wonder as she fills a huge gap in the market that has been vacant for quite some time; for a strong and empowered female superhero, and unlike the majority of other girls properties out there, she isn’t pink!'

The new product range is currently being designed in their award-winning creative studio at their headquarters in Andover, Hampshire, and there is a real buzz among the product and creative team to working on such a new and exciting brand. 'I would urge all those buyers who like to follow new trends, to take look at this wonderful new brand! Bulldog Licensing are an agency reaching for the stars, and we are pleased to be working with them on Miraculous Ladybug,' says Tim.

'All of us at Zag America, who run the consumer products program for Miraculous, could not be happier to have Gemma on board as one of our premiere licensees. They embody the type of company who we love to work with – both committed and extremely creative,' says Andrea Green, VP of Global Consumer Products.

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