Gifts Today magazine

Get set for Glee

From a new location, to a refreshed floorplan and a wealth of additional features and innovative content, Glee 2018 will be the show to attend if you want to stay ahead of the competition in 2019 and beyond

During 44 years as the go-to event for the garden retail industry, Glee (10th – 12th September, NEC Birmingham) has undergone many changes. Reflective of the need to keep retail environments fresh and interesting, the 2018 event will be updated to a vibrant and revitalised Glee exhibition.

Matthew Mein, Glee’s Event Director, says: 'Glee 2018 is all about arming retailers and suppliers with the tools, inspiration and knowledge to grow their businesses. This year we have curated a show that builds on the success of previous years but takes it to the next level. This means everything from a new floorplan that will help retailers to walk the show differently, sourcing new suppliers and exciting new products along the way, to a much more in-depth programme of content that will help cut through the noise regarding latest consumer trends, merchandising techniques and the future of garden retailing. The event is all about bringing together the most influential figures and brands from across the garden and outdoor leisure industry and providing them with a platform to network and find ways to grow together. In doing so we believe this will help to futureproof their businesses in this ever changing and demanding retail environment.'

What’s new at Glee 2018
Increased footprint at the NEC

In 2018 Glee will be benefitting from a complete relocation into NEC halls 6,7,8, 19-20, providing the show with a much bigger footprint, and an even larger and more exciting exhibition.

Glee’s Seminar Theatre
This will also be getting an upgrade in 2018, including a relocation to hall 8. With an increase in visitors to the theatre of 30% year-on-year, Glee will be working to bring even more high-profile speakers to the stage in 2018 such as Charlie Dimmock, The Skinny Jean Gardener, Romeo Sommers and Lee Bestall.

Pets at Glee
Bigger and better than ever before, Pets at Glee will be a thriving section of Glee, designed to make it even easier for garden centre pet buyers to directly source 2019 ranges, whilst also benefitting from unrivalled networking and educational content.

Retail Lab set to return in 2018
The Retail Lab @ Glee was introduced in 2017 to showcase the latest trends within the garden industry, whilst also providing retailers with hands on advice and inspirational content that they can take back to their own stores to drive sales in the coming season. The response to this new area surpassed expectations, with suppliers and retailers remarking on the immediate ‘take home’ value of the Lab’s content.


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