Gifts Today magazine

Get set for Museum Shop Sunday

The initiative organised by the Association for Cultural Enterprises in the UK returns for a second year this Sunday, 25 November

Last year an incredible 125 cultural venues took part, seizing the opportunity to draw in new visitors. It’s a worldwide event, with an estimated 600 venues across ten countries set to take part this year.

The idea is that venues put on special events alongside discounts and promotions on the day. Last year, for instance, The Royal Albert Memorial Museum in Exeter gave away festive nibbles and offered a discount, resulting in a 30% increase in footfall and 38% increase in sales versus the same day the previous year. The Freud Museum in north London got involved, too, resulting in a 50% increase in footfall. Said shop Manager Iveta Rozlapa: ‘Museum Shop Sunday really helped us to connect with our local audience and spread the word about our gift shop.’

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