Golden Bear and Hallmark in new Forever friends plush deal
TLC sign Golden Bear as Forever Friends Master Nursery Plush Partner
Hallmark’s agent The Licensing Company have big plans to
re-establish and ignite heritage brand Forever Friends in the UK market
and are kicking off their recently signed representation by signing
Golden Bear as master nursery plush partner.
Golden Bear’s AW15 launch will encompass plush led baby infant toys including teethers, rattles, mobiles, cot and pram toys.
Christine Nicholls, Vice Chairman, Golden Bear said “We are delighted to
have been awarded the Master Nursery Plush License for Forever Friends
and look forward to working with Hallmark and TLC to create a baby
collection that encapsulates both current trends and the classic
heritage of this much-loved brand. Our range will feature soft-touch
fabrics and the attention to detail that really brings these wonderful
characters to life. With over 3 decades of experience within the nursery
sector and our extensive plush expertise, this exciting new
multi-sensory collection will offer something very special and unique,
delighting parents around the world for many years to come.”
The original cute bear has been in consumers’ hearts for over 25 years
and Golden Bear will join a wide brand extension program of best in
class partners including Aykroyds, Design Objects, Green Core, Paul
Dennicci and Carousel Calendars.
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