Gifts Today magazine

Golden Bear and Hallmark in new Forever friends plush deal

TLC sign Golden Bear as Forever Friends Master Nursery Plush Partner

Hallmark’s agent The Licensing Company have big plans to re-establish and ignite heritage brand Forever Friends in the UK market and are kicking off their recently signed representation by signing Golden Bear as master nursery plush partner.

Golden Bear’s AW15 launch will encompass plush led baby infant toys including teethers, rattles, mobiles, cot and pram toys.

Christine Nicholls, Vice Chairman, Golden Bear said “We are delighted to have been awarded the Master Nursery Plush License for Forever Friends and look forward to working with Hallmark and TLC to create a baby collection that encapsulates both current trends and the classic heritage of this much-loved brand. Our range will feature soft-touch fabrics and the attention to detail that really brings these wonderful characters to life. With over 3 decades of experience within the nursery sector and our extensive plush expertise, this exciting new multi-sensory collection will offer something very special and unique, delighting parents around the world for many years to come.”

The original cute bear has been in consumers’ hearts for over 25 years and Golden Bear will join a wide brand extension program of best in class partners including Aykroyds, Design Objects, Green Core, Paul Dennicci and Carousel Calendars.

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