Gifts Today magazine

Gund hopping happy over Peter Rabbit

Limited edition soft toy is a sell out

GUND are thrilled after their Limited Edition Peter Rabbit toy sold out in just four months.

This commemorative toy, of which only 500 were produced, features the anniversary logo, celebrating 150 years of Beatrix Potter, embroidered onto Peter’s jacket pocket.

It comes in a luxury craft card lidded gift box and includes a numbered certificate of authenticity. The beautifully made toy is part of GUND’s Peter Rabbit Collection, bringing together two much-loved heritage brands, and is one of two Peter Rabbit items created by GUND especially for this anniversary year.

The second tribute piece is an irresistible Peter Rabbit presented in a celebratory gift bag.

As Beatrix herself patented a Peter Rabbit doll in 1903, perhaps the first licensed literary character in the world, GUND feel certain she would have approved!


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