Gifts Today magazine

H&A launches Nightmare Before Christmas range exclusively in Poundland

H&A, the number one children’s licensed toiletries specialist, is strengthening its relationship with the discount retail sector with the exclusive launch of a range of Nightmare Before Christmas products in Poundland for Halloween 2014

Appropriately, the range will consist of 13 lines, including horrid hairclips, spooky earrings, horrifying hair extensions and nightmarish nail wraps.

Several of the lines, such as the shocking lip balm and howling hair bobbles will be available in two designs, Jack Skellington and Sally the rag doll.

In preparation for Halloween, the range will be available in store from early October and follows the success of the recent launch of seven lines of Disney’s Frozen products into the discount retailer earlier on in the year.

Holly Davies, marketing development director at H&A, said: “We’re really excited about the Nightmare Before Christmas range in Poundland, following the huge success of the Frozen products a few months ago. We’re pleased to be offering products for parents which are such great value for money, and at a time when pieces which perfectly complement trick or treat outfits are in such high demand!

“We pride ourselves on working with the most popular brands and the film has always been a Halloween family favourite so we anticipate it being well received.”
Poundland’s trading director, Richard Lancaster said “We are delighted to be building our relationship with H&A with this second range this year. Halloween is a key sales period for us and we expect these products to be very popular.”

“We hope this launch will be one of many and we can continue to work with H&A to provide great value children’s products. “

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