Gifts Today magazine

Hachette licence deal with School of Roars

Pat-a-Cake, the new baby, preschool and early years imprint of the Hachette Children’s Group, to publish tie-in titles for Dot To Dot Productions’ preschool brand School of Roars.

The deal was brokered by Katie Price, Licensing Director, Hachette Children’s Group and Jo Killingley, founder of Dot To Dot Productions.

Pat-a-Cake will begin publishing a range of School of Roars tie-in titles in Spring 2018, including story books, sticker books, a shaped board book and recipe book.

Heather Crossley, Publisher, Pat-a-Cake, comments: ‘We are absolutely delighted to welcome School of Roars to the Pat-a-Cake list. From the moment we heard the theme tune and saw the opening credits, we fell horns over claws for Wufflebump and friends. We can’t wait to share our books with lots of little monster fans.’

Katie Price, Licensing Director, Hachette Children’s Group added: ‘School of Roars is bright, vibrant and full of quirky humour.  It prepares young children for the challenges of starting school and has some huge celebrity voice talent.  I think it’s set to be a big hit with real longevity and we can’t wait to get started.’

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