Gifts Today magazine

Half Moon Bay partner with Huskup

Half Moon Bay is excited to announce an AW18 launch of a brand new collaboration with eco-friendly coffee cup brand Husku

Huskup offer reusable travel mugs made of rice husk, not plastic. Combining the usually-burnt bi-product of rice milling with a natural starch creates a strong, resilient material which prevents tonnes of waste going to landfill.

Not only do Huskups have the ability to diminish the need for hard-to-recycle single use coffee cups, they outshine reusable plastic or bamboo cups by being 100% biodegradable, plastic and BPA free and dishwasher and microwave safe – good for the environment and good for you! Having launched a successful partnership earlier this year distributing Huskup’s twelve original designs, Half Moon Bay was keen to combine this innovative technology with their best-selling license. The four designs showcase iconic Harry Potter artwork - including everyone’s favourite house-elf, Dobby, and the famous Marauder’s Map – while letting the natural colour of the rice husk show through. Each cup is presented in a Forestry Managed stock gift box and finished with a recyclable silicone lid and sleeve, providing comfort and protection from hot drinks on the go.

Richard Milton, owner of Huksup, says: 'I’m excited to be working with such a loved franchise and it will be great to see Harry Potter fans getting involved in saving the world too! Being the first to put Harry Potter designs on an eco-friendly reusable coffee cup is really exciting and innovative.'

The collection, which is available to pre-order now (+441225 473873 or, is scheduled to land in September and Half Moon Bay is expecting it to make magic among Europe’s coffee culture enthusiasts.

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