Gifts Today magazine

Hallmark on the move…

…but staying loyal to Bradford as head office is reshaped

Hallmark UK have announced plans to consolidate their Bradford-based operations into a single site which will see the company move the Bingley Road head office (pictured) to their existing Dawson Lane site.

The transition is expected to take around a year to complete and, as well as reflecting the company’s current size and needs, the move will see the creation of a dedicated creative and design space and will bring head office closer to the distribution centre side of Hallmark UK, allowing the overall business to be more connected.

Steve Wright, International CEO of Hallmark, said: “We’re excited about the opportunity that moving to Dawson Lane presents. The essence of our company is design and creativity and the relocation gives us an opportunity to re-shape our head office and ensure that it fits our needs as both a creative and customer-focused business.”

The decision by Hallmark comes as part of a plan, delivered over the last few years, to transform their UK business during which they have focused on their core strengths, re-shaped their UK teams and work more collaboratively.

Steve added: “Although we will be sad to leave Bingley Road, it gives us a real chance to bring our Bradford-based teams together under one roof and create a new culture in the process.

“We’re committed to Bradford, we’ve been here for more than 30 years and we’re proud to be based in the city.”

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