Gifts Today magazine

Happy 20th, Terramundi

Back in the winter of 1997 Jacquie and Dario had an idea...and, as it turned out, that idea was the start of Terramundi Money Pots

Dario, a Londoner of Italian parents, took Jacquie, his Australian partner, on holiday to Italy. Dario had grown up seeing locally thrown pots used to save, however during the holiday they both looked with fresh eyes and started to see the many possibilities the money pots might offer. Together the first formation of an idea came about, painting and selling the pots in London for the Christmas markets.

Loading the car up with as many pots as they could afford, they travelled home to Kentish Town in London and started to decorate the pots by hand, the same way the design team still do today.

That weekend Jacquie queued up at the Jubilee Market in Covent Garden hoping to get a pitch while Dario stood by ready to stock the stand from the car. Thankfully they were successful, albeit in what was commonly referred to as the ‘death alley’ of the market.

Jacquie manned the stand and with growing delight saw the stock sell, to the point where they had nothing left for the following day. That night Jacquie and Dario painted and decorated dozens more pots, listening to the music of Dario’s then band ‘Mario’s Café’ which played gigs in the Camden Area. Sadly, Marios Café after initial success did not survive these past 20 years, happily the money pots have.

Over the coming months, possibly over a drink or two, the name Terramundi was formed and Jacquie and Dario’s ambition for their product grew, as did the demand.

To an extent the rest is history, but that also can imply complacency, and Terramundi’s success has never been taken for granted by Jacquie and Dario. They have consistently innovated with design, and constantly maintain the highest levels of quality, production, distribution and customer service. Jacquie and Dario have also diversified into other business areas over the years, but Terramundi remains the much loved and first joint venture.

For 2,000 years people across Europe have saved in terracotta money pots, and thanks to Terramundi for the past 20 years many have saved thousands of pounds, and had wonderful, exciting and occasionally life changing experiences thanks to the savings in their pot. Sometimes they have also got some very snazzy shoes as well.

Terramundi has been fortunate enough to help many celebrate fantastic occasions including births, weddings, and anniversaries. They have been part of some very personal moments when their money pots have been used as a focus in a ‘Beat cancer’ fund, but also to save for the next ‘Take That Tour’.

Of course the Terramundi Team is a little larger today then twenty years ago, with many talented artists working with them over the years to bring fresh design ideas to each new collection. The team feels privileged knowing their product has been welcomed into homes and formed part of the wishes and dreams, hopes and ambitions not to forget the handbags and golf clubs purchased over the years.

With the 20th Anniversary of that first Covent Garden success fast approaching, their commitment to the design and quality associated with Terramundi is as strong as ever. They are all looking forward to the next 20 years with great anticipation.

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