Gifts Today magazine

Heal’s highlights timeless design

British department store Heal’s is collaborating with three British artists to celebrate timeless design at its Tottenham Court Road, London, showroom this February

Designs that Stick is a month-long campaign conceptualised by British department Heal’s, which sees Fiona Grady, Katy Welsh and Christine Leech use Japanese washi tape from colour experts, HARU, to create eye-catching installations in their own signature style, showcasing some of the retailer’s most recognisable pieces.

London-based artist, Fiona Grady, is renowned for creating large site-responsive drawings on walls, windows and floors using sequences of dispersing geometric shapes, playing with light, proportion and direction. Fiona’s minimalist motif in the windows of the Tottenham Court Road showroom employs a contemporary, spring colour palette in a repeating pattern synonymous with her signature style.

Bristol-based illustrator, Katy Welsh, brings her bright and playful aesthetic to the campaign, which sees her take over a wall in the front of the showroom. As well as her love of colour, Katy’s piece channels British history and architecture, depicting a large-scale image of steps and pillars.

Christine Leech is an author, maker, illustrator and stylist, and is the creative talent behind the popular SewYeah! crafting blog. Christine has used tiny pieces of washi tape to create a delicate, window-based confetti installation.

The campaign also showcases some of Heal’s most popular designs, including the mid-century silhouette of the Brunel Corner Chaise. The best-selling range features simple, geometric proportions and is available in both classic Murcia Grey or the recently launched Estelle Blue; a soft navy with an on-trend boucle effect.

Equally evocative of the 1950s is the Saarinen Tulip table by Knoll. This true classic represents an accomplishment of modern design and is a timeless addition to any home.

Designs that Stick also profiles the Arts and Crafts-inspired Pinner Four Poster bed, created in response to customer demand for traditional painted furniture with a modern feel.

Finally, the installation will also feature Heal’s Designed by You dining tables, crafted from solid oak or walnut in natural oil finishes and made to exact specification, with a staggering 1,440 unique options available.

Ruth Cotterell, head of marketing at Heal’s, comments: 'Outstanding craftsmanship, timeless design and close working relationships with designers and artists are at the heart of our business, and Designs that Stick is emblematic of these core values.

'We are committed to creating investment furniture which will retain their appeal for years to come, and are delighted to work with these incredible artists to showcase some of our most famous pieces ahead of the launch of our SS19 collection.'

Designs that Stick is live in Heal’s on Tottenham Court Road from 5th February – 4th March.

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