Gifts Today magazine

High street footfall increased by 1.4% in March

The BRC-Springboard Footfall and Vacancies Monitor saw the increase in footfall up on last year when retailers had to contend with the 'Beast from the East'. However, the new British Retail Consortium's results have also found the so-called 'no splurge' culture continued into March

'At first sight the year on year rise in footfall of 1.4 per cent in March appears to signify a reverse in trend from the previous two years, when footfall dropped in all but two of the past 22 months,' said Springboard marketing and insights director Diana Wehrle in an official statement.

'However, whilst news of an improvement in footfall would be most welcome, it is simply not the case and instead the rise of 1.4 per cent should be regarded as an exceptional circumstance relating to a dramatic slump in footfall in March 2018 of six per cent.

'The result clearly indicates that we continue to be in the midst of a no splurge culture; with consumer confidence continuing to languish, shoppers are clearly focussed on prudence.'

Picture credit: rawpixel.com


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