Gifts Today magazine

House of Turnowsky signs Lisans AS in Turkey

Company announces it has signed Turkey’s biggest licensing agency, Lisans AS, as its exclusive representative in the region

Lisans AS is renowned for representing some of the biggest and most lucrative brands in Turkey, spanning the licensing network from legendary entertainment and sports brands through to market-leading art and design.

House of Turnowsky joins a roster that includes: Warner Bros, Universal Studios, 20th Century Fox, Cartoon Network, Sanrio, Rovio Real Madrid, IMPS, FC Barcelona, Dreamworks and Sony Pictures.

House of Turnowsky Chief Executive, Kobi Tadmor, says: 'We couldn’t be more delighted with this new partnership with Lisans AS, which we view as a game changer for our international licensing programme. Our strategy is to develop the Turnowsky brand strongly into textiles, fashion accessories, tableware and stationery and many of the top global textiles and homeware manufactures are in Turkey, served by Lisans A.S. It is an incredible agency, renowned for its close relationships with industry leaders in this field and beyond.'

The relationship between House of Turnowsky and Lisans A.S. developed when Mr Tadmor and Lisans AS owner and CEO, Hakan Durdag, met at the first New York Licensing Summit and networking event, held in February 2017. Over the next 18 months both sides came to realise the enormous future potential of a partnership between them.

Mr Durdag comments: 'I am very pleased to welcome House of Turnowsky to the Lisans AS portfolio, where it joins a powerful array of illustrious global brands. Turnowsky has developed a stunning portfolio which specifically targets the textiles and homeware wholesale market, key areas for our business. We look forward to announcing the signing of some excellent licensees for this wonderful brand in the very near future.'

Lisans AS will also develop the House of Turnowsky brand within the Turkish home markets for stationery, back to school items and lifestyle products, following a hosted workshop in Istanbul where Turnowsky introduced its new 2019 collection and a selection of iconic designs to interested potential licensees.

Lisans AS is the fourth licensing agency signed by House of Turnowsky. It joins Brand Squared in the North American region, JELC in the UK and Yooka in Israel.

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