Gifts Today magazine

I like…glasses!

Opticaid UK, the home of quality ready reading glasses, sunglasses and overglasses has collaborated with I Like Birds brand and designer Stuart Cox to create a range of eight premium ready reading glasses with matching cases

‘We started with over 200 variations and have ended up with eight frames and designs but we think we’ve got something for everyone,’ says Gillian Marchbank. ‘The range appeals to those who already love the I Like Bird brand, or those who need a pair of really cool or slightly quirky readers. This is our first licensing venture and Stuart held our hand through the whole process. It really is a true collaboration between the brand and our business,’

Each design is gift boxed, comes in six reading strengths and has an RRP of £23. Stock and retail display units are available from October ’19. The team will also launch their new I Like Birds’ aluminium credit card wallets towards the year-end. The wallets protect your contactless credit cards from been remotely scanned by fraudsters. They make great gifts, retail at only £7 and feature the brand’s best selling designs.

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