Gifts Today magazine

Ireland buzzing about Beefayre

Beautiful botanical gift brand comes to the Emerald Isle

Beefayre, a gift company known for taking inspiration from nature, is fittingly launching on the Irish retail scene.

The ethical and cruelty-free brand is passionate about bees and aims to support conservation efforts by bringing nature into the home and connecting people with the environment through its beautifully designed products.

Bee Garden is the company's signature collection - a substantial assortment of quintessentially floral products - designed to connect people with the plants and wildflowers found in the Irish and British countryside. The range intricately depicts insects, birds, flowers and plants in beautifully detailed hand drawn prints.

Following in the wake of the success of the Bee Garden range, Beefayre launched a second, more premium collection, called Waggledance. The products include pure essential oils and are packaged in stylish contemporary monochrome designs.

Beefayre’s candles are hand poured into recycled glass holders using natural plant wax and come with organic cotton wicks. All Beefayre products are certified as cruelty free, and three per cent of its profits go to conservation charities and all packaging is made using recycled materials.

The company’s products include: body and bath, candles, room diffusers, health products, homewares, greetings cards and gift sets, and the brand is now working with Irish retailers to secure further listings in national retailers, garden centres and smaller independents, country-wide.

Artist and company founder, Sharon Jervis, said: “Ireland is a simply stunning country and I find a great deal of inspiration when I am there. We have many loyal Irish customers who have asked us to make the move and we are responding to that demand.

“I see Ireland as a strategic market in our wider European expansion and look forward to developing additional products that have a closer link to this beautiful place.”

Beefayre’s products are also now available for Irish customers to purchase directly from – by selecting the Euro payment option at checkout.

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