Gifts Today magazine

ITE Group plc rebrands to Hyve Group plc

The Spring & Autumn Fair organiser has announced its change of name and new brand identity, Hyve Group plc, reflecting the evolution of the Group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion

The Group’s vision, enabled through the TAG programme, is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for customers. Through the TAG investment we have built a dynamic scalable platform, improved processes and enhanced systems, completed the acquisitions of Ascential Events and Mining Indaba, as well as the disposal or closure of over 150 events. These significant developments have led to the creation of a stronger and more diversified portfolio, with a focus on market-leading events.

Julie Driscoll, UK Regional Director, said: 'The vision and strategy of Hyve Group is incredibly energising and ambitious. The goal of creating a world leading portfolio of must-attend events has inspired a number of recent initiatives for Spring & Autumn Fair alongside a significant investment programme. We will continue to see the individuality of both shows maintained and enhanced at part of the Hyve Group, whilst tapping into centralised operating systems designed to deliver the best experience and ROI to exhibitors and visitors alike.'

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group is a fundamentally different business and has transformed into:
  • A global presence not purely focused on emerging markets
  • A centralised operating model not a decentralised federal organisation
  • A premium product business not a geographic market-share led company
  • A Group of market-leading events rather than a broad portfolio of mixed quality

Unveiling Hyve Group plc today, Mark Shashoua, CEO, said: 'Today, we launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future.

'Since taking the helm in 2016, the Group has fundamentally changed from a portfolio of decentralised, emerging markets events into a global business, focused on running market-leading events, wherever they may be in the world.

'We are now in a better position than ever before. Following four years of decline, FY18 was the second consecutive year of like-for-like growth, including double-digit growth from our Top 10 events, and was the first year of growth in both volume and yield since 2014.

'As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry.'


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