Gifts Today magazine

It’ll be a virtual Christmas this year

More than half of Britons will give vouchers, gift cards, subscriptions, memberships or downloads as Christmas presents

A new survey of Christmas present-giving shows that 53 per cent of Britons will give a loved one a virtual gift this year instead of a physical one.

Going are the days of socks and jumpers and arriving is the era of gift cards and vouchers for high street retailers, book or garden vouchers and magazine subscriptions.

The survey, commissioned by, also revealed that while 37 per cent of those intending to give a ‘virtual’ present do so because they consider them to be more thoughtful than just giving cash, less than a third (32 per cent) did so because they thought they were a truly great gift, and 30 per cent said they opt for ‘virtual' presents just to make their Christmas shopping easier.

Happily, 54 per cent of those surveyed who had received a ‘virtual' gift considered it a good Christmas present, with more than a third (34 per cent) saying that it was exactly what they wanted. Only one in ten thought ‘virtual' presents were impersonal.

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