Gifts Today magazine

It’s A Wild Life snaps up two new deals

Bulldog Licensing, global agent for It’s A Wild Life, has announced details of two new licensing agreements for the top design property.

Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories. With the high quality design that features in all of Form’s work, the result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the globe.

Bulldog has brought on board Pyramid in the UK and Eire for posters, stationery, mugs, wristbands, badges, stickers, keychains, magnets, postcards, coasters and calendars, whilst Spanish sub-agent Edebe Licensing has signed Creaciones Euromoda for bedding, cushions and comforters.

The new deals add to an impressive pan-European licensing programme that includes Cabero Group (calendars and diaries) and Bagtrotter (backpacks, shopping bags, luggage, pencil cases and diaries) and CCI Shoes (slippers, rain boots, flip-flops and canvas shoes) in France. In the UK, Bulldog has signed Cooneen for nightwear and underwear, Misirli for hosiery and socks, VMC for accessories, Yoofiti for wall art and Spearmark for a range that includes lunch bags, mugs, travel cups and bottles.

“It’s A Wild Life just keeps on growing,” says Bulldog Licensing Manager Vicky Hill. “The designs are new and fresh and really stand out on shelf, which is why licensees across Europe are queuing up to get involved with this red hot property.”


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