Gifts Today magazine

Hallmark support Thinking Of You Week

Company sets Card Challenge for staff and offers free designs for Loyalty customers this week

As the campaign returns for its fifth year, Hallmark are encouraging everyone to get involved by sending a card to deliver a smile with free cards for customers, staff and schoolchildren.

Following on from their existing boutique collection of lovely cards, they have lots of exciting activity planned throughout the week, which kicked off yesterday and runs through to this Sunday, 30 September.

Research shows that two-thirds of people think a handwritten message is much more thoughtful than a text message, email or social media post as it feels far more special – and a sentimental 32 per cent of people polled even admitted to keeping greetings cards given to them by a best friend, with the oldest card being an average of almost 11 years old.

Tamsyn Johnston-Hughes, Hallmark UK marketing manager, said: 'We often hold on to keepsakes of all kinds to mark memorable times in our lives. Cards carry emotion and capture a moment in time, so can almost act as a type of diary of your lives events, which is why so many of us keep hold of them, so it does makes sense that we see them as being woven into the fibres of friendship in many cases.'

At Hallmark, they believe a card is the perfect way to show someone you’re thinking of them and Thinking Of You Week is the perfect time. Throughout the week, selected Hallmark stores will offer a free card to every customer visiting the store with a Loyalty card, or picking up a Loyalty card for the first time.

The free cards include varied captions such as Thinking Of you, Just To Say and Hello, encouraging people to get involved by sending a card to friends, colleagues, neighbours or loved ones 'just because'.

Tamsyn added: 'Here at Hallmark we know a card is not just a card, it can deliver a smile and bring happiness to both the sender and the recipient so, throughout TOYW, we’re also hosting a Card Challenge at our Dawson Lane Head Office where all Hallmark employees will receive a free card each day throughout the week to send and surprise someone they care about, and we’ll be encouraging our colleagues based around the country to do the same.'

Hallmark are also working with St Johns Primary School near them in Bradford by donating cards to encourage pupils to get involved by sending a card to someone they care about throughout the week. Hallmark have lots of amazing product to support Thinking Of You Week, with perfect captions for the occasion, and all activity will also be supported across their social channels with daily posts, working with selected bloggers as well as a dedicated page on their website.

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