Gifts Today magazine

iZettle and Clarion's new deal

Clarion Events, the organisers of more than ten retail trade exhibitions including Top Drawer, Home & Craft, have signed a deal with iZettle, Europe's number one provider of mobile payment services and apps.

iZettle try to build game-changing payment services and apps – from card readers for smartphones and tablets, to cash registers and tools for increasing sales. They are simple to set up and use, fast, always secure and affordable.

This announcement comes hot on the heels of a huge marketing push from iZettle where they created a ‘big things start small’ campaign, inspiring small businesses to think like their global competitors.

For the campaign, iZettle gave six small merchants a business opportunity of a lifetime: organising and paying for six companies to trade out of a store in the heart of London for 12 hours.

iZettle, working in the first instance with Top Drawer, Home and Craft 11-13 January 2015 at Olympia, will be both exhibiting at the show and taking part in the Retail Masterclass programme. Throughout this partnership, a host of exclusive Clarion visitor offers will be made available to help small businesses and entrepreneurs never miss out on sales again.

“It’s great to be working alongside one of the most well-respected gift and accessories events in the UK," says Jens Munch VP Strategic Partnerships at iZettle. "There is a huge demand for simple and secure payments solutions amongst retailers of all shapes and sizes. We’re super pleased that together with Top Drawer, Home & Craft, we can help these businesses take payments on-the-go and really accelerate their business.”

As one of the world’s leading independent events organisers, Clarion’s retail events attract more than 50,000 retailers every year, the large majority of whom are independent, entrepreneurial businesses from across the UK and abroad.'


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