Gifts Today magazine

John Adams partner with Strictly

To coincide with the upcoming finale of Strictly Come Dancing Series 15, BBC Worldwide is delighted to announce a new partnership with John Adams Leisure Limited to produce/manufacture and distribute the first ever official Strictly Come Dancing board game

Final artwork for the board game is expected to preview in London at Toy Fair 2018 and the product will be available at retail in July 2018.

For the first time the glitz and glamour of the show will be captured in a multi-player board game that the whole family can enjoy. Suitable for players aged 8+, the game which features questions about the show, dance and general knowledge, is designed for all the family, giving everyone the chance to take part in the fun and immersive game playing experience. The game will include a battery operated revolving glitter ball speaker.

Simon Pilkington, Managing Director at John Adams Leisure Limited said: 'This is a really exciting opportunity for us and we are very much looking forward to launching the game at Toy Fair 2018. We are confident the game will become one of the must-have family board games of 2018, full national distribution for the product is already looking very positive.'

BBC Worldwide has also recently inked a deal with UK confectioner Kinnerton to make eight SKUs of seasonal chocolates for the Strictly Come Dancing brand.

Henry Foulds, Licensing Manager, BBC Worldwide who brokered both of these new licensing deals, said: 'We are thrilled to welcome John Adams and Kinnerton to our Strictly Come Dancing portfolio. Strictly Come Dancing is a fantastic show with millions of loyal viewers and excitement and demand for Strictly Come Dancing licensed product continues to grow, so we look forward to nurturing existing licensees and welcome further new partnerships for the brand.'

John Adams and Kinnerton join a raft of licensees for Strictly Come Dancing that includes Norvell for tanning products, Danilo for cards and calendars, Beams for Beverage Gifting, Kim & Miller for Food Gifting and TDP and Aykroyds for apparel. BBC Worldwide have recently released 2017’s official Strictly Come Dancing DVD - Strictly Come Dancing -Tess and Craig’s Christmas Night In.


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