Gifts Today magazine

Join GA’s education programme

Trio of May sessions offer advice on future-proofing, social media, and pitching

Three sessions are scheduled in May for the Giftware Association’s Education Programme with both members and non-members invited to attend.

Independent retail advisor Henri Davis kicks off the month’s events at the GA’s offices in Birmingham, speaking on making sure your business is fit for the future; while there’s an Instagram Masterclass from Buy From Creative Agency’s Louise Welsby a week later, followed by Sense Of Retail’s consultant Jenny Spivey explaining how to pitch to larger retailers.

Full details of the sessions are below, to book your place use the EventBrite links (below) or contact for further details.


May 2 – Make Sure Your Business Is Fit For The Future
Henri Davis, independent retail advisor

A workshop for both suppliers and retailers looking at your business, your competitors, your current customers and your target customers, working both individually and in groups to leave with a plan of action.
Henri said: 'The current economic uncertainty is impacting consumer spending, but people will always want relevant, quality products that represent good value for money. To be fit for the future I believe you need to have three key things: great products, great service and a realistic plan that gets you results.'
Workshop objectives – Look at the three elements mentioned so you understand what this means for your business, you can then start to develop realistic plans to take you through 2019 and into 2020 and beyond.
If you are a small business owner thinking about the year ahead or someone in a bigger company involved in business planning, this workshop will suit you. Stepping away from your business for a day to discuss your thoughts and share ideas, allows you to be objective and see it from a different perspective.

May 9 – Instagram Masterclass: Keep Your Creative In-House
Louise Welsby, Buy From Creative Agency

A four-hour practical workshop for anyone looking to build their brand online, covering how Instagram’s algorithms work, knowing your audience, the differences between your Feed and your Stories, creating dynamic content, telling your story, influencer engagement, and strategy. You need to bring a laptop and the mobile used to update Instagram – beginners should download and set up the app before attending.

You’ll take away an MOT of your current social media output, a content creation guide, an Instagram Success Guide, along with knowledge, excitement and motivation. Louise said: 'Instagram is the best way to reach your gift buying audience, but it can be challenging managing the platform in house and growing your audience so that you can make a real difference on your ROI'.

May 16 – How To Pitch To Larger Retailers
Jenny Spivey, Sense Of Retail

Seminar to smaller businesses who are contemplating extending their reach to larger retailers. In a reality check on what lies ahead, former Harrods and John Lewis buyer Jenny will outline the opportunities and challenges they are likely to face and what they need to do in their approach. Networking lunch and Q&A included. Following a 36-year career Jenny now runs her retail consultancy offering her knowledge and experience to retailers and suppliers across the home and giftware categories, and she mentors SMEs in the sector, including brands new to market.

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