Gifts Today magazine

Join the #myshoplife20 challenge

Independent shop Instagram challenge launched in readiness for April

Team Pencil Me In have launched their independent shop Instagram challenge for 2020 called #myshoplife20. The challenge is in its fourth year and runs in April and aims to get shopkeepers to tell their story through Instagram.

Starting on April 1, there is a new prompt for each day and people can take part by posting to the Instagram grid or in stories (or both). A planner with a brief explanation of what to post each day is available from their website or they can find My Shoplife Challenge from the menu bar.

Sarah Holmes, owner of Pencil Me In in Elgin, Scotland said of the challenge: 'It’s a great way to meet other independent shopkeepers. We encourage those taking part to follow the hashtag on Instagram so they can meet other shops that are taking part. Over 400 shops took part in 2019.'

Participants are asked to tag @pencilmeinshop and use the hashtag #myshoplife20.

(And, while you're at it, why not follow Gifts Today's Insta account @GiftsTodaySally)

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