Gifts Today magazine

Keel Toys: Creating a sustainable 2020

Learn more about the company at Spring Fair in Hall 5, stand E30-F31

Keel Toys are recognised around the world by the iconic red disc in the ear of each toy, their seal of quality and value. As the first step of Keel’s new sustainability initiative, they are delighted to announce that starting from their November factory shipments, all items will now carry a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys they sell each year.

Single use plastics and bottles have become one of the hot topics over the last few years resulting in the increased use of recycled polyester. Recycled polyester, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy. While much attention is given to rPET made from plastic bottles and containers thrown away by consumers, in reality polyethylene terephthalate can be recycled from both post-industrial and post-consumer input materials.
Keel are proud to say they have already phased in the 100% use of recycled polyester stuffing in all their toys. The next step for them was to design a fully sustainable range…

Introducing keeleco:
keeleco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, these floppy toys have been perfectly designed for hugging by a loving new friend. Traditional glass eyes have been replaced with cotton embroidered eyes which give a unique, and playful character to these Eco soft toys. The iconic Keel symbol and hang tag are now formed from FSC card and attached to the toy with cotton. Even the sew-in label is recycled, and all are manufactured in an ICTI ethically audited factory.

keeleco features endangered animals from the four corners of the world including, Turtle, Sloth, Tiger, Snow Leopard, Panda, Blue Whale, Great Apes and Polar Bear to name a few. For Eco awareness the range will be clearly labelled with the sustainable message and offered with a variety of retail solutions. Keel’s aim is that their customers can promote a sustainable Christmas in 2020. 100% recycled, 100% huggable.

Signature Cuddle Puppies launched in 2019 with their unique puppy dog eyes have been added to with Corgi and a Dalmatian further enhancing the extensive range. These super cute eyes have been applied to their fabulous Signature Wild Cats, Lion, Snow Leopard Tiger, Cheetah and White Tiger with amazing effect. Pugsley, Keel’s fashion pooch, has a new pal Frenchie the loveable French Bulldog. Frenchie loves nothing better than being at the seaside with novelty Ice cream cone, lolly and rubber ring.

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