Gifts Today magazine

Keeping Pulses Racing

Stylish trend and design led show proved a big hit

London Olympia played host to one of the most eagerly anticipated trade shows of the retail calendar this week, and Pulse certainly didn’t disappoint.

The Show’s Director Louise Wallace had invited exhibitors and visitors alike, to ‘discover the unexpected’ and the stylish show was a real feast for both the eyes and senses – and of course the buyers!

Taking place from Sunday 15 to Tuesday 17 May, the show featured 500 outstanding brands and thousands of hand-picked products, from clothing to ceramics, nursery products to stationery.

And also new for this year was the chance to check out the latest emerging design talent, as part of the show’s Raw platform and collaboration with University of Arts London. As well as ‘travelling around the globe’ taking in 40 previously unseen brands with FOUND, the show’s innovative trail of discovery.

Megan Walsh from Sass and Belle by RJB Stone, told Gifts Today: ‘Pulse is a lovely, sunny show with many design-led products, and it’s proved a great place to launch our mid-season range.

‘Speech bubble cushions and a children’s range of star and moon bunting have proved particularly popular.’

Tracey Blandford, from Sc Brands, said the show had been really busy for the company. ‘Pulse is a brilliant mid-year show,’ she said. 

‘To celebrate our tenth anniversary year Sc has announced partnerships with several amazing individual brands, including Love Mae and Pehr, and the response has been great.’

Katie Finegan, Sales Manager for Caroline Gardner, said the company’s new fashion line, including gorgeous bags, wallets and scarves, to name a few, had gone down a storm.

‘The products aren’t even online yet and everything is currently being made to order,’ she said. ‘The line will be moving into retailers from August.’

Next year’s Pulse show takes place from 14 to 16 May, 2017, again at London Olympia. Visit:

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