Gifts Today magazine

Amazon and Kindle Entertainment settle trademark dispute out of court

Internet giant Amazon has settled out of court with Kindle Entertainment, a children’s TV production company, after suing it for a trademark infringement.

Both parties declined to comment on the nature of the settlement.

One possible outcome could have been the signing of a coexistence agreement that would involve both parties recognising the right of the other to their respective trademarks and agreeing to exist together in the market place.

Kindle Entertainment accused Amazon of bullying after the e-tailer launched its legal action, which was based around an infringement of the trademark of the retailer’s Kindle e-book retailer.

The TV production firm was founded in 2006 a few months before Amazon launched its e-reader in the US and two years before it was launched in the UK.

It is believed that when Kindle Entertainment attempted to register Kindle as a trademark for TV shows and films it was unable to do so because Amazon had already registered the trademark.


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