Gifts Today magazine

Ladybird Books at Widdop & Co

Penguin Ventures (part of Penguin Random House) have linked up with Widdop and Co as they continue to roll out their ambitious licensing programme for Ladybird Books - The Vintage Collection

The range will incorporate many of Widdop’s key product categories as well as the introduction of some new ones covering ladies and gents gifts as well as home accessories. Launched at the Autumn Fair, the timing was chosen to coincide with the up-coming key sales period.

Stephen Illingworth, Product Development Director at Widdop and Co. is excited about the opportunity this license affords, commenting: 'Ladybird Books is an iconic brand which is instantly recognisable and has a huge nostalgic appeal. We are thrilled that our products will feature this stunning artwork and we’re excited to hear what our customers think of the new range. These opportunities don’t come along very often and we’re looking forward to this amazing addition to the Widdop portfolio.'

Anna Metcalfe, category manager – hardlines at Penguin Ventures added: 'We are delighted to be working with Widdop and Co. who have developed an enviable reputation in the giftware industry for strong designs and innovation within their range. We’re looking forward to a successful launch at the start of next year.'

About Ladybird Books - The Vintage Collection
Ladybird has been publishing books for children since 1915 and continues to stand at the forefront of children’s publishing as one of the most iconic and well-known children’s brands. The cover designs and illustrations from the early series are incredibly nostalgic of a bygone era and highly regarded as iconic British design. Today Ladybird Books are celebrated both through publishing as well as innovative product and the celebration of Ladybird’s centenary in 2015 saw the launch of a new range of merchandise: The Vintage Collection. This collection utilises the original art and illustrations from the Ladybird Books archive with products ranging from personalised books, homewares, accessories, toys and games, prints and canvases.

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