Gifts Today magazine

House of Fraser extends 'pioneering' click-and-collect cut-off to midnight

House of Fraser has extended the cut-off point for customers using its click-and-collect service, reports Retail Week.

The chain has pushed back the time for last orders from 10pm until midnight for shoppers wanting to collect their purchases in store. Customers will still be able to pick up their shopping from House of Fraser shops from midday the next day.

Chiefs at the retailer, which launched buy-and-collect in 2010, believe the “pioneering” move gives it “the best delivery proposition in the market”.

Department store rival Debenhams has a 7pm cut-off point for click-and-collect customers who wish to pick up their goods from 12pm the next day.

Next allows its customers to order until 10pm for a 12.30pm next-day collection, while the cut-off point for Marks & Spencershoppers is 5pm for a midday pick-up.

House of Fraser said the changes to its buy-and-collect service, which came into effect earlier this month, showed that it “has continued to adapt to changing shopping habits and consumer demands”.

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