Gifts Today magazine

License This! 2018 winners announced

The triumphant brands in this year’s licensing pitch competition are Oddcats! And Animals!

The winners of the 10th License This! competition have been announced at BLE, with Oddcats! Taking the crown in the Character & Animation category and Animals! winning the Brand & Design award.

It is the first year the pitching competition has given out two awards.

Oddcats is a pre-school property from Zara Picken, which features a mob of mischievous creatures with a taste for adventure and socks. Cute, colourful, a little bit quirky and with a distinct stitch design, the Oddcats borrow odd socks to help them along on their globetrotting travels.

Animals! from Sarah Burman is a range of colourful, characterful quirky animal designs with a unique patchwork texture, strong colours and a hint of retro.

License This! chair and LIMA UK MD Kelvyn Gardner, pictured above with the winners, says: 'We had six fantastically original and diverse properties in two very distinctive categories.

'There was licensing potential in each one, which made for a very difficult decision, but we are confident we have picked two very worthy winners from the class of License This! 2018.'

The two License This! winners will receive a free exhibition stand at BLE 2019, ne year’s LIMA membership, PR support and advice from a panel of industry experts. For the first time, all finalists will receive legal consultation from competition sponsor Wynne-Jones. Previous entrants - both winners and finalists - have also signed lucrative agent and licensing deals off the back of the competition.

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