Gifts Today magazine

Licensed Warmable Plush Toys from Intelex

Licensed Warmable Plush Toys from Intelex Continues to Prove Popular with Retailers

The Intelex Group, creators of the original Hot Pak and best-selling Cozy Plush range which has sold over 11 million units world-wide since launch, have recently reported continued high demand for their growing portfolio of licensed products.

Many British well known favourites feature amongst their licensed line up including; Gromit, Shaun the Sheep and Bagpuss all given the Intelex makeover to become fully warmable in the microwave.  Intelex have further extended the Bagpuss range into slippers, boots and neck wraps which extend the range’s appeal to a wider adult target audience and have proved very popular with consumers who love the fact their favourite TV characters is now available as a fun and novel bed warming companion.

Other licensed additions to the Intelex portfolio of warmable toys include the greeting card sector favourite, Boofle who is selling well in the gifting sector and in the run up to Valentines Day.  The most recent licensed range to join the Intelex portfolio was the hugely popular YooHoo and friends range of animals, with their special conservation message  Six of which have been created by Intelex as fully warmable and offering children a great alternative to traditional hot water bottles.

There are further plans for Intelex to extend their licensed range further in 2014.  Watch this space!


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