Gifts Today magazine

Licensing deal sees Pigment designs on Widdop products

Pigment have linked up with Widdop Bingham to produce themed, licensed giftware with their award-winning By Appointment range forming the backbone of the collection.

The additions to the Widdop Bingham portfolio of brands will be officially launched at Spring Fair and the company said they are investing heavily in the unique gift collection from the publishers which includes social stationery, ladies gifts and home accessories.

Stephen Illingworth, the head of Product Development and National Account Sales at Widdop Bingham, added: “This is an exciting partnership with an industry-leading design studio recognised for cutting edge designs.

“By Appointment is just one of four giftware collections licensed from Pigment to be launched as part of our Spring 2016 collections. The ranges will add yet another dimension to our product portfolio and continue our drive to offer the widest choice of product to all our customers.”

Pigment’s Sales Director Steve Baker said: “We’re all really pleased here at Pigment about our new collaboration with the guys at Widdop Bingham.

“It's an exciting development for our design studio to be working with industry-leading companies in other categories and we look forward to watching some of our best-selling concepts develop into great emotional gifting.”

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