Gifts Today magazine

Live Design campaign for Top Drawer

The quest to shine the spotlight on the very best in design-led products across the lifestyle spectrum continues, as Top Drawer brings a bold start to 2020 with their new Live Design campaign

Reaffirming its position as the UK’s premium lifestyle trade show, the Live Design campaign illustrates the elements that make the iconic show about so much more than just buying and selling, but also a place that stimulates the sharing of ideas and experiences.

Top Drawer Show Director, Alejandra Campos said: 'Passion for design is at the very heart of our DNA and shared by everyone who is part of Top Drawer—from retailers, exhibitors and designers to our curators, speakers and organising team. The 2020 Live Design campaign captures both the individuality and togetherness of this design community, and celebrates its love and passion for innovation and creativity. As we open the international calendar, Top Drawer SS20 is the destination for creative buyers to source the newest products from the very best design-led brands and new names—and to discover the latest trends and be inspired with our unique show content and features.'

The considered expansion of the show’s curated sectors and the introduction of more networking opportunities during previous editions have enriched the Top Drawer experience and deepened the connection between buyers and suppliers. With exciting collaborations with the Design Museum, Heals, Selfridges, Oliver Bonas, UAL and global insight agency, Flamingo, it continues to attract the highest calibre of retailers and contract buyers from over 100 countries.

Olympia London—the iconic venue sitting at the heart of one of the world’s most highly-recognised design districts—will open its doors to Top Drawer S/S20 from 12-14 January.

Registration is now live and the new website introduces tools to allow buyers to easily browse and select their favourite products from the over 1500 brands on show across 10 carefully curated sectors: Home, Gift, Greetings & Stationery, Fashion, Craft, Spotted/Pulse,Play, Wellbeing, Food Emporium and Retail Clinics.

topdrawer.co.uk


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