Gifts Today magazine

Living Coral Is Pantone’s 2019 Colour of the Year

The company announced yesterday that the bright coral shade is its 2019 Color of the Year, describing it as 'an animated, life-affirming shade of orange, with golden undertones'

So it's goodbye to 'Ultra Violet', the deep purple hue that was the colour of 2019. The decision of what will be the next year’s Colour of the Year is up to the Pantone Color Institute, Pantone’s consulting division that analyses each year’s colour trends.

Pantone describes Living Coral as a colour of carefree happiness, saying it 'symbolises our innate need for optimism and joyful pursuits'—a feeling that, perhaps, people might be craving in today’s landscape.

'Colour enhances and influences the way we experience life,' said Laurie Pressman of the Pantone Color Institute. 'As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.'

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