Gifts Today magazine

Love your Ladybird

Nostalgia from the Vintage Collection lands on cards and stationery

Ladybird Books are celebrating their centenary this year and owners Penguin are capitalising with the launch of the official licensing programme for their re-imagined Vintage Collection.

The collection captures the nostalgic British view of life and the first products already available include greetings cards from Kiss Me Kwik and dated stationery from Portico along with wooden postcards from the Wooden Postcard Company, and prints and canvases from King & McGaw.

The much-loved book brand has a provenance in illustration and iconic design which forms the basis of the creative direction for the Vintage Collection, and elements from the golden era between the late 1950s to the 1970s have been utilised in a fresh style guide that covers a range of themes from the workplace to domestic settings, and make-and-do crafts through to international travel.

Jen Greenway, Licensing Executive at Penguin Ventures, said: “The fantastic response we’ve received to our style guide and initial product designs have surpassed all expectations.

“We’re absolutely delighted with the quality of products from the first licensees to join the programme and are looking forward to welcoming more on board throughout 2015.”

Brand manager Damian Treece added: “The Penguin Ventures team have long been aware of the huge potential for a ranged of licensed product utilising the original illustrations from the Ladybird Books archive. We knew there was an incredibly unique opportunity with this resource and we were keen from the outset to work with licensees that share our vision to re-imagine the nostalgic heritage of vintage Ladybird Books as a long term, well-loved brand.”

March will see the launch of mugs and tea towels from W2, Portico will be adding a further stationery and gift range in the summer and September will seen adult retro games, jigsaws and kits from The Lagoon Group.

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