Gifts Today magazine

LSA partners with The Eden Project

Tapping into both its sustainable ethos and growth of the Planter category, LSA International partners with The Eden Project on a collection of drinkware and planter designs rooted in environmental consciousness and sustainability

Harnessing both its environmentally-conscious philosophy and its strength in the planter category - following the successful launch of its Plant collection 12 months ago – LSA International has entered into a brand-new collaboration, the first of such a partnership for the British brand.

Developed in partnership with The Eden Project, a UK educational charity with a focus on nature and the environment, LSA International has launched the Canopy range, a collection of handmade 100 per cent recycled glass designs that are rooted in environmental consciousness and sustainability.

Mark Jonas, executive director, LSA International, says: 'This is the first time we have undertaken such a collaboration; environmental awareness is front of mind today at both a consumer and company level. This is a statement of intent for us a business; it’s about investigating and implementing more sustainable practises; reusing, recycling and reducing waste, exploring our dependence on the natural world.

'We have developed this collection with the intent to inspire people to make small adjustments, delivering change in their own lives without compromising on style and quality. We are already renowned for our range of vases and, following the successful launch of our Plant collection 12 months ago, and we have identified a demand for contemporary designs for nurturing plant life and this looks to be a strong area of growth for us.'

The Canopy collection has been designed to reflect the form of the Eden Project’s Biomes, with different pieces either dome-shaped or featuring a subtly domed base. Waste materials such as disused bottles and jars and agglomerated cork – made from recycled cork granules – are used.

'We wanted to demonstrate that it is possible to create products that are not only sustainably produced but contemporary and design-led – all at an accessible price point,' says Mark. 'We want to inspire people to look at how they might make small changes which, collectively, can have a bigger impact.'

The tumblers and carafe offer a contemporary, aesthetically appealing way to serve water – filling up straight from the tap, rather than from a plastic bottle, encouraging the reduction of these single-use plastics. The planters and vases offer contemporary ways to nurture plant life – from propagating bulbs to terrariums and self-watering planters for low maintenance greenery. 
 All of these products demonstrate that you can minimise your impact on the environment without compromising on style and quality.

Canopy includes three collections:
Water-based Collection

 The theme of water is fundamental to the collection – the hydration of both human life and the plant life that sustains us and our planet.

Propagation The collection includes a comprehensive range of designs for propagating and nurturing plant life including bulb planters for growing flowers from bulbs, self-watering plants and closed gardens, or terrariums, for low-maintenance indoor greenery.

Hydration The contemporary, straight-sided drinkware pieces have a subtly domed base, inspired by the shapes of The Eden Project’s distinctive biodomes. The tumblers and carafe offer a contemporary, aesthetically appealing way to serve water, and encourages the reduction of single-use plastics.

Each piece in the collection is boxed in packaging with similarly ecological credentials to support the authenticity of the range. Each box is made from 100 per cent recycled card and is also completely recyclable; and organic vegetable inks and natural glues are used to further reduce the impact on the environment. 
Each panel of the box tells a different aspect of the story: including inspiration behind the range, production methods and simple line graphic instructions on how to use the product. The packaging is designed to act as POS to avoid additional materials being printed and further potential waste generated.

trade.lsa-international.com


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