Gifts Today magazine

Luxury lingerie brand Bluebella chooses Torque

Torque, one of the leading end-to-end logistics services providers, has added another luxury brand to its repertoire by joining forces with luxurious lingerie and sleepwear brand Bluebella.

Torque currently manages the brand’s wholesale stock overseeing deliveries from suppliers and shipments into its Leeds distribution centre. The logistics specialist provides a full pick and pack service, bespoke re-labelling and despatch of all sales orders to wholesale and retail customers.

From February 2016, Torque will take on all e-commerce operations, freight and stock outlet management to provide a comprehensive logistics service.

Explaining the appointment, Emily Bendell, the founder and CEO, Bluebella said: “We chose Torque because, as a fast-growing business, we needed a provider that was incredibly flexible and keen to support us throughout our current growth period and beyond.”

Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Luxurious lingerie and nightwear collections with directional, modern design; made with the highest quality at an affordable price. Bluebella designs have a unique and exciting signature look that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality.

Stewart Firth, the director of Torque, said: “We are delighted to be working with Bluebella and look forward to growing with the brand during its continued development.”

Torque's website is here while Bluebella can be found here.

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