Gifts Today magazine

Mad Beauty UK take Disney into EMEA

Company stays ahead of the game and builds on strong UK success with huge expansion into EMEA with extended Disney Licence

London based Mad Beauty have been taking the UK market by storm with its Award Winning, Design Led, beauty products and have seen dramatic UK growth in the last two years partly due to the ‘Never too old for‘ ranges of licensed products including Disney, with products aimed at the teen and adult markets primarily.

Seeing huge growth over the last few years and the quality of the product design in the UK has resulted in Disney agreeing to extended their licence to allow expansion from the UK to Europe, Middle East, Africa, Israel & Eastern Europe further strengthening the relationship between the two companies.

'Mad Beauty have been a pleasure to work with in the UK. They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists,' says Samar Selby, Disney.

This is extremely exciting for the UK-based Mad Beauty teams who have worked so hard in establishing this range and this expansion with Disney is a reflection of the work that’s been put into the Disney range.

Says MD Trevor Cash, MD: 'Our Never Too Old range for Disney has been a huge success in the UK with listings in most of the main high street and online retailers and as a result we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.’

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