Gifts Today magazine

Mad Beauty teams up with Kellogg's

A new collaboration with the Kellogg’s Company takes Mad Beauty to a new level

Kellogg’s proudly state that they “provide families with better breakfasts that lead to better days”. Mad Beauty are happy to offer products that continue that better day feeling with their range of quirky cosmetics and bath products with Kellogg’s iconic vintage imagery.

The company has named its first selections ‘Decades’ which MAD Beauty’s creative director Julia Cash says simply describes how MAD Beauty will be bringing products to the market. “We have taken images from the 50’s and 70’s and applied them to a range of cosmetic related products.”

“We have all grown up with Kellogg’s Frosties, Rice Krispies and so many of their images evoke a strong feeling of nostalgia – even with some that were in circulation before many of us were born,” says MAD Beauty’s creative director Julia Cash. “They just seem to have the ability to trigger a sense of instant recognition. MAD Beauty’s mission statement is ‘serious about making cosmetics fun’, and this just hit the right note.”

Whether you’re after Fifties Vintage or Seventies Retro, the collection offers a range of beauty products from flavoured lip balms, beauty bags, manicure sets and bath essentials.

The collection highlights a synergy between MAD Beauty and the Kellogg Company.

“Kellogg proudly state that they provide families with ‘better breakfasts that lead to better days’, and, at MAD Beauty, we’re happy to offer products that aim to continue that ‘better day’ feeling with our exclusive range of cosmetics and bath products that are decorated with the Vintage Kellogg’s imagery. Our aim, after all, has always been to create products that make people smile!”

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