Gifts Today magazine

Mass Effect: Andromeda

Video game property set to make a massive licensing mark, say Bulldog Licensing

Bulldog Licensing has revealed that a host of partners are already signed up in the UK for video game property Mass Effect: Andromeda – ahead of the game’s launch on March 23.

Mass Effect: Andromeda is the fourth instalment in the hugely popular Mass Effect series of sci-fi shooter games, developed by BioWare and published by EA, which has sold millions of copies worldwide and is acclaimed by critics as one of the greatest video game franchises of all time.In Mass Effect: Andromeda, the player takes the role of a Pathfinder – a soldier tasked with discovering new planets in the Andromeda Galaxy.

A host of licensees are on board for the brand licensing programme. These include Trademark and Insert Coin (both apparel), Rubber Road and Level Up Wear (both apparel and accessories) Imagine 8 (gift and stationery) and GB Eye (wall décor, badges, travel card holders, mugs, keyrings, stationery, glassware). Merchandise will hit shelves across a host of major retailer throughout Europe.

'Mass Effect: Andromeda is part of one of the biggest video game franchises on the planet, so there is huge anticipation about this launch,' comments Bulldog MD Rob Corney. 'Licensees are understandably keen to tap into this excitement and there is a very strong programme in place, which is only going to get bigger - as this is one hot brand!'


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