Gifts Today magazine

Merchantwise new licensing agent for Twentieth Century Fox

Twentieth Century Fox Consumer Products has appointed Merchantwise as its new licensing agent in Australia and New Zealand.

Merchantwise is one of the leading independent brand licensing and creative marketing agencies in the region, with significant expertise in merchandise licensing, retail development, consumer marketing and promotions.

Merchantwise will continue to grow the licensing business for Fox Consumer Products’ portfolio of strong TV and film brands including The Simpsons, Family Guy, Sons of Anarchy, Ice Age, Alvin and the Chipmunks and Avatar, among others.

“We recognised opportunities for new growth in Australia and New Zealand with more robust licensing programs for our content, and we are confident with Merchantwise, we can expect cutting-edge merchandising programs for our film and television brands,” said Pinky David, Vice President Asia Pacific, Twentieth Century Fox Consumer Products, “This partnership represents a strategic goal to integrate Fox brands in a way that is appealing to our local consumers. We are excited to have Merchantwise on board as our new licensing agency.”

Said Alan Schauder, Managing Director of Merchantwise: “Twentieth Century Fox is the undisputed king of the box office, also dominating the TV landscape, with many of the top rated and best loved shows across all genres. The entire team at Merchantwise is thrilled to be building and supporting these amazing franchises. We believe there is still so much growth potential for Fox in this part of the world. With the incredible line-up of new film and TV in the pipeline, we aspire to help make Fox number one in licensing as well as at the box office.”

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