Gifts Today magazine

MWWPR to promote licensing for Licensing Industry Merchandisers' Association

MWWPR has been appointed by the Licensing Industry Merchandisers’ Association (LIMA), the leading trade organisation for the global licensing industry, to drive profile for the licensing industry in the UK and Europe.

Brand Licensing Europe (BLE), the definitive event for the European licensing industry, has also appointed the agency for its sixth consecutive year, to build national and international awareness of the show.

Both campaigns will run from the summer to raise profile of the licensing industry with the UK and European business community, culminating around the Brand Licensing Europe event on 13-15 October.

Kelvyn Gardner, the UK Managing Director, LIMA, said: “The licensing industry has an exciting story to tell about how it can help all kinds of businesses grow brand profile, consumer awareness and, most importantly, increase revenue. MWW PR knows how to turn our data and trends information into stories that connect with national and international business audiences.”

Darren Brechin, Event Director, Brand Licensing Europe, said: “MWWPR has consistently surpassed expectations in its work with us over the years, playing an integral role in our work to successfully grow the show year on year. They know how to take the unique attributes of the licensing sector and turn this into high-profile agenda-setting editorial across our most important media targets.”

Matt Bourn, SVP, Head of European Media Practice, MWWPR added: “We are very proud to be working with two of the most important parts of the global licensing industry, supporting the growth of this multi-million pound sector. We are passionate believers in the power of licensing to play a central role in business growth and welcome the opportunity to continue our work this year with Europe’s largest industry event and the world’s leading trade association for the sector.”

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