Gifts Today magazine

National Geographic partners with Dreamtex

A recycled plastic bedding range is a market first and part of National Geographic's ‘Planet or Plastic?’ mission, aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters in the world’s oceans

As a global brand with a rich history of scientific discovery and exploration, this new bedding range is a great example of how the mission can extend beyond National Geographic’s global media platforms and into a licensing and merchandising strategy. Launching in spring/summer 2019 across the UK, the product will be sold in recycled packaging, with no polythene bags or single use plastic being used.

'Billions of plastic bottles go into landfills or the ocean every year. The fibre created by Repreve is already being transformed into athletic and fashion apparel, making a big difference for our future. They have already recycled more than 10 billion plastic bottles,' said Anthony Duckworth, MD of Dreamtex Ltd. 'This new fabric really excited us and we wanted to find the perfect brand for our initial concept. National Geographic is one of the most recognised and respected scientific and education organisations in the world and we’re thrilled to be partnering with this iconic brand, which is already leading the charge re consumer engagement around the urgent and global issue of ocean plastic waste.'

'This collection is further proof of how we are using our core values to create a meaningful consumer products strategy that creates premium consumer experiences that encourage the use of sustainable products to drive consumer change,' said Helena Mansell-Stopher, Director, UK Licensing, National Geographic. 'More than a third of proceeds made by our consumer products is reinvested directly in to the non-profit National Geographic Society. This funds conservation and exploration projects, including new scientific research, funding hundreds of research, conservation and education grant programmes each year, making National Geographic the perfect fit and we are immensely proud to be bringing a collection of recycled licensed bedding to market for the first time. By partnering with Dreamtex to create this new range, consumers now have more opportunities to support National Geographic’s mission; to create a planet in balance.'

Natalie Horne, Senior Licensing Director, IMG commented: 'We consider National Geographic and Dreamtex to be the ideal collaborating partners. The new range underpins both of their brands, values and dedication to protect the planet, and we look forward to its launch this year.'

Social Links