Gifts Today magazine

National Geographic x Topps sticker collection

National Geographic has announced the launch of its National Geographic Kids Animal Sticker Collection in partnership with licensee Topps, a major manufacturer of collectable and confectionery products

Launching across multiple markets throughout EMEA and LATAM, beginning with the UK, the sticker collection offers over 200 stickers to collect, including special foil and shaped stickers of the cutest, most fearsome, smallest and biggest animals on the planet. They can all be placed in a special National Geographic Kids-branded sticker album containing information about the animals. The album includes tips on how to help the environment, fun facts and, of course, super-cute pictures of animals.

Reflecting the strong sustainability message that underpins a growing number of products in the National Geographic licensing programme, the range incorporates biodegradable packaging. Topps is using a biodegradable polybag for the UK and oxo-biodegradable polybags for the international markets. Both are new forms of packaging for Topps and used specifically for the National Geographic collection – a feature that Topps hopes eventually to roll out across its other licensed collections as well. The stickers – and all Topps stickers for a number of years – use Forest Stewardship Council (FSC)-approved material.

Both the album and the stickers are widely available at grocers, convenience stores, independent newsagents and all good retailers throughout all of the launch markets.

Topps produces a wide and varied range of sports and entertainment collectibles across Europe, including stickers, albums, cards and binders, magazines and stationery highlighting a wide range of licences. This is Topps’ first National Geographic sticker collection.

The Topps launch is one of a number of major license awards coming to retail this year that align directly with the National Geographic mission to educate children through the National Geographic brand – a campaign that also builds on the company’s strong kids’ magazine and book business.

Steve Conner, UK Sales Director, Topps, comments: 'The success of this partnership clearly demonstrates the popularity of both National Geographic Kids magazine and National Geographic’s unparalleled TV, publishing and online coverage of the animal kingdom. We are delighted with the response from all sectors of retail to our first National Geographic sticker collection.'

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