Gifts Today magazine

Nayna Mcintosh chooses Torque for new fashion brand hope

Logistics services provider Torque has been chosen by new women’s fashion brand Hope to manage its freight, warehouse and distribution operation.

Hope is a new British womenswear label, created by Nayna McIntosh with the backing of retail veteran Lord Rose, the 65-piece strong label will include dresses, knitwear, bottoms and tops. It will have its own standalone website from September and will also be sold through pop-up boutiques at home.

Hope is a new fashion concept launching for today's 40+ modern woman who wants to think differently about her style and feel beautifully confident. Around 90% of the products will come in just three sizes, while 60% of sourcing will be from the UK and the rest from Italy. The aim is to establish it in the UK initially and although there are no plans currently for a physical presence, the label has potential for international expansion.

Torque will be providing a full suite of services to include: Freight; e-fulfilment; customs support; quality checking; pick and pack; personalisation; distribution and returns management. In addition to these services Torque will also provide a specialist gift wrapping service to include personalised messages.

Explaining the deal with Torque, Nayna McIntosh, the founder and CEO, Hope, said: "I have worked with Torque for over 20 years including new brand launches, I am confident they will manage Hope’s fulfillment needs to meet the expectations of our customers."

Stewart Firth, the head of operations at Torque, said: “We are excited to be involved with this new and exciting brand and look forward to working with them to grow into an established and successful label.”

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