Gifts Today magazine

New design studio for SUCK UK

The London gift specialist puts design first with HSBC support, opening a new studio in London's Camden

SUCK UK has secured a £2.35 million commercial mortgage from HSBC UK to support the purchase of its second premises after opening its flagship retail store in OXO Tower, South Bank, in 2009. The 3,000 sq.ft. studio in Camden – the business’s new headquarters – will accommodate its team of 25, including creative designers to drive forward product innovation. The headquarters will provide the space for the team to design new products before being manufactured in China.

Established in 1999, the brand has built a reputation globally for its unique product design, supplying to high-profile retailers across the UK, including Debenhams, Amazon, Urban Outfitters and Oliver Bonas. To maintain this reputation as the business grows, SUCK UK will continue to add further talent to its creative team.

In 2019, the business plans to expand into emerging international markets, including China and India. Sam Hurt, Co-Founder of SUCK UK, said: 'Over the last 20 years, our team has worked extremely hard to grow the business and build a reputation that we can be proud of. We’re always evolving to exceed our customers’ expectations – both retailers and consumers alike – and by opening our new standalone design studio, we’re showcasing our commitment to innovation and most importantly, our customers.'

Jude biddilph, Co-Founder of SUCK UK, added: 'Thanks to the support of our Relationship Manager at HSBC UK, Prakash Tauro, we feel confident about the future of our business and hope to venture into new territories over the next 12 months.'

Chris Chamber, Co-Area Director for Business Banking in London City, HSBC UK, said: 'SUCK UK is an innovator in its field and HSBC UK was happy to support the business with its recent purchase. By placing a significant amount of emphasis on product design and innovation, the business has built a niche for itself and has been able to attract interest from well-known brands, despite the competitive market.'

SUCK UK designs and develops a wide range of products for wholesale and retail purposes, including household goods, lighting, furniture and accessories. The business has won several awards for its creativity, including ‘Most Innovative Product’ at the Prince’s Trust Awards and ‘Young Designers of the Year’ at Crabtree Awards.


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