Gifts Today magazine

TnP TV Episode 17 - Dad’s Choice Awards Special

Dad’s Choice Awards founder David Ross joins Mirella to discuss the awards' unique opportunities and engaging dads.

There’s a very special guest on TnP TV this week as David Ross joins Mirella to discuss the unique opportunities of the Dad’s Choice Awards.

Now in its third year, David founded the awards with one result in mind: to get dads playing and engaging with their children. David believes it’s vitally important for dads to buy toys and play with their children. It’s not about filling entertainment voids, he says, it’s about dads spending quality time and bonding with their kids during their formative years.

Toys submitted to the Dad’s Choice Awards are paired with dads and children that are the product’s target audience. This gives toy companies a valuable and unique opportunity to get feedback and endorsement from an until-now under represented audience. After all, word of mouth and peer reviews are just as relevant to today’s fathers as they are mothers.

The deadline for entries to this year’s awards is 8 September - so act fast if you want to get involved in this fantastic celebration of family and quality play! Visit www.dadschoiceawards.co.uk to enter or for more information.





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