Gifts Today magazine

New hire to boost garden centre giftware

British product sourcing specialist The Great British Exchange has appointed John Hinde to increase the volume of UK manufactured gifts and homewares in garden centres

John joins from Kadai where he was sales manager, responsible for building the firebowl brand’s portfolio of retail and garden centre stockists and its in-house sales team.

He will be working closely with garden centres nationwide to help them source unique gifts from British producers.

John said: 'The Great British Exchange works with some exciting and innovative UK brands which really appeal to garden centre shoppers and help stores diversify into quality giftware with a focus on buying British.

'We give them access to products that they don’t always get to see and become a supplement to their normal buying strategies, offering a one stop solution where they can mix their choice across multiple brands.'

He added: 'I am looking forward to exploring ways of merchandising goods in store and making life easier for busy buyers who, in these uncertain times, need exciting products to increase their footfall and further their sales.'

Matthew Hopkins, managing director of The Great British Exchange, said: 'We already have a strong working relationship with a number of garden centres including Dobbies and John’s experience in this sector will help us make life easier for retailers by saving them buying time and giving them a single point of contact for a varied and exciting product range from both established and up and coming British designers and manufacturers.'

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