Gifts Today magazine

New look branding for Posh Paws International

In time for the 2019 Fair season, Posh Paws International has unveiled a modern new look to its corporate branding to reflect the company’s key commitments and values


At the heart of the new look is a refined logo with an updated ‘paw’ element incorporating four pads, representing the intrinsic values of the company and its products; quality, fun, passion and partnership.

Alan Smith, Managing Director said: 'Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look. The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws. As a business our vision is to create safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale.'

The re-brand will be officially unveiled at Toy Fair in January and will then roll out across all platforms as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.


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